Smart Tourism
Tourism is the EU’s third largest socio-economic activity, representing around 10% of the EU’s GDP. The sector plays a crucial role in generating growth and jobs, but still holds untapped potential – especially in the area of smart tourism. Innovation, accessibility, and sustainability are the future of tourism, and the European Commission aims to keep European tourism ahead of the curve.
VALUE OF SMART TOURISM
The European Capital of Smart Tourism recognizes outstanding achievements in smart tourism in European cities. Smart tourism responds to new challenges and demands in a fast-changing sector, including the evolution of digital tools, products and services; equal opportunity and access for all visitors; sustainable development of the local area; and support to creative industries, local talent and heritage.
For this initiative the cornerstones of smart tourism are being defined by excellence of tourist destinations across the EU in the four award categories: 1) accessibility, 2) sustainability, 3) digitalisation, 4) cultural heritage and creativity.
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